Ask your business partners and other relevant contacts for a link.Publish guest posts on top sites within your niche.Create high-quality content that attracts backlinks because it’s helpful or interesting (e.g.If the text surrounding a link is relevant to the topic of the linked page, this can also have a positive impact on your rankings.īesides analyzing your competitors’ links, there are several other ways to build high-quality backlinks to your website: Relevance: Links between sites that cover similar topics, or that operate in the same niche, are considered more natural by Google than links between totally unrelated websites.Domain Rating: Links from high-authority domains are usually more beneficial for improving your website’s rankings.Although you should aim for a healthy mix of different types of link text, a certain amount of link texts containing your target keyword is recommended. Anchor text: A link’s anchor text (also known as link text) provides search engines with information about the content of the linked page.

This link type is generally less effective in improving your site’s rankings, but is still an important part of an organic backlink profile. As a consequence, no link juice is passed on to the linked web pages. Link attributes such as “nofollow”: The nofollow attribute tells search engine crawlers not to follow these links.Various factors influence the quality of backlinks, including: What makes a high-quality backlink? Not all links are equal

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